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BEHIND THE BRAND

Michele de Beer Studio at Ardgillan Castle
Michele de Beer in her studio in Ardgillan Castle, County Dublin, Ireland

Michele is a Qualified Fashion Designer who started her own clothing and homeware label, M  I  C  H  E  L  E   de   B  E  E  R, at the start of 2020. 

Michele's studio is currently in Ardgillan Castle, County Dublin, Republic of Ireland.

R O O T S

Michele grew up in a seaside village, south of Durban, South Africa.

She has always been inspired by Africa’s rich, multi-cultural and creative heritage; the outdoors lifestyle and the verve for life which seems to exude from it's people.

Durban hosts the most concentrated population of Indian people, outside of India. Growing up alongside the Indian community and seeing their layering of vibrant and earthy colours & natural fabrics, their ornate jewellery and exotic spices, has been one of Michele’s  greatest influences for her designs and fabric choices.

Michele, since qualifying in 1995, developed a range of clothing for adults and children and a homeware range, made from hand-sun dyed cotton, which was successfully marketed and distributed through  outlets in South Africa.

In 2001 Michele and her family moved to Ireland. 

Michele’s passion for fashion, extensive experience gained in the retail and service industry in Ireland, and her faith and trust in God, has driven her to develop a new fashion & homeware label. 

In March 2020, the day before Ireland’s first lockdown due to the worldwide pandemic, Michele held a Pop-up shop to launch her new label:

M  I  C  H  E  L  E   de   B  E  E  R

D E S I G N

Each piece is carefully designed & hand-made by Michele using fabrics & trims that are unique and individually selected. Michele’s innovative designs suit a wide range of ages, sizes, occasions & homes.

Michele’s meticulous attention to detail and quality of each of her handmade garments and homewares, down to the exquisite eco-friendly packaging, has ensured customer satisfaction, evidenced in growth of her existing and new customer base.

Michele’s determination to succeed has grown the business locally and internationally in a difficult global environment through social media marketing, supported with her strong interpersonal skills and customer focused attitude.

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